Now You Can
Dramatically Increase Your Advertising Response by Using Proven
Techniques of Today's Top Experts When You Attend...
WHEN:Thursday, September 29, 2011, 9am-12 noon WHERE:At the legendary
Riviera Palm Springs Resort TUITION: Just $99* (Advance registration required.) Chamber membership not needed... all are welcome! *Includes a one-year money-back guarantee if you're not 100% satisfied
Want More Customers, More Sales?
More Profits?
Attend this one fast-paced,
high-content Palm Springs seminar and you'll learn more about how to
create powerfully effective, money-making advertising than 99% of your competition will learn in their entire careers...
guaranteed!
LEARN how to create
ads that people can't resist
DISCOVER how to make your
competition "disappear"
UNCOVER ways to spend less
money and get more response
IMPLEMENT consumer psychology
tricks that work like crazy
IDENTIFY powerful ad-agency
tactics that automatically boost response
SEE how to write headlines
that "force" people to keep reading
ELIMINATE deadly mistakes you're making...and
learn how to fix them fast
In Just 3 Hours, This Fast-Paced Training Gives You More
Specific "How-To" Information than Most Full-Day Seminars.
Impossible? No, It's...
Teaches You How to Use the Most Powerful
Techniques of Madison Avenue Psychology So You Can DOUBLE... TRIPLE... QUADRUPLE Your Ad Response and Make More Money
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Dear Business Owner:
Do you want to know the secrets of creating
"killer" advertising that pulls in more phone calls... more foot
traffic... and more new customers than ever before?
Well, get ready because I'm going to "spill the beans" and teach you
the most important lessons I've learned in my 28 years in the ad
business. And it doesn't matter if you're a beginner or old pro.
FORGET everything you've learned about advertising.
Because no matter what kinds of products or services you sell, I'm
going to teach you the powerful tricks and techniques that today's
highest-paid advertising copywriters and designers use to influence
millions of people to buy.
TRUE OR FALSE? A Full-Page Ad is Twice As Good as a
Half-Page Ad
ANSWER: FALSE! "Bigger is better" does
not necessarily apply to advertising. Studies show that there is not a
one-to-one relationship between ad size and response. Findings show
that a 1/4-page ad is not noted only 25% as often, as might be
expected, but 60% as often. A half-page ad is noted not 50% as
frequently, but 70%. Advertisers will benefit from running, for
example, a 1/4-page ad four times a month rather than a full-page ad
only once a month. Bottom-line? Frequency is more important than size.
In just 180 fast-paced minutes, you'll learn powerful
techniques that help you attract more customers and make
more money...
How to Use the Amazing Power of "Madison Avenue Response Psychology"
How to Develop a Madison
Avenue Mind™—Automatically makes your ads more effective.
How to Push Your Prospects' Hot
Buttons in Every Ad or Sales Letter—It's not hard to do once
you know the secret.
Why Developing Your "USP" Can
Leave Your Competition in the Dust—It's the
quickest way to instantly begin out-marketing your competitors.
(And they'll never know what hit them.)
Why You Don't Need a Degree in
Business to Create Great Ads—But there is one thing youMUST know or your ads will likely fail miserably!
How to Develop a Powerful Ad-Agency
Mindset—What the pros know about consumer buying behavior and
how you can use it to your advantage.
And Much More
How to Think Like a
Top-Gun Advertising Expert
How to Save $600 for Every $1,000 You
Spend on Ads—This idea alone is worth the price of the
training... and you can start using it immediately!
How to Use Ad-Q-Puncture™ to Shock
Readers into Buying—Your competition isn't doing this... and
it helps you make a giant splash that readers can't ignore.
The Amazing 5-Second, No-Fail Headline
Test—Chances are your ads fail this test every time. One
small change makes all the difference in response!
What a Good Ad Should "Feel" Like—How
to connect to readers on a deep, emotional level.
How to Install Persuasive Images in People's Brains—Learn
how to direct how people think about your products and services. I'll
show you exactly how it's done.
And Much More
How to Use Proven
Tactics of the World's Highest-Paid Advertising Writers & Designers
Why People Really Buy Your Product or
Service—It's not what you think.
Where to Always Put Your Biggest Benefit—Miss
this and you're flushing your ad dollars down the toilet.
How to Write "Dragon-Slayer" Headlines that Get Read
and Get Response—Tons of examples you can "steal" for your own
ads.
Long vs. Short Copy: Which Is Really Best
for Response? Don't believe the lies! We'll set the record
straight and you'll learn to cash-in.
How to Use the Devilishly Effective Pyramid
Principal—Lure readers into your ads by understanding human
eyeball behavior.
22 Tested and Proven Headline Prescriptions you
can start using RIGHT NOW.
How to Electrify Your Ads for Sizzling Results
How to Turn Ordinary Words in
"Money-Magnet" Copy that motivates, influences, persuades!
(Yes, you can really do it!)
Put Your Copy Here and Boost Readership by10-200%—Why
doesn't everyone do this?
10 Sure-Fire Ways to Start Writing Your Ads—So
easy, it's almost automatic.
How to Cause People to Mentally Demonstrate Your
Products... Before They Buy.
How Emotional Words Melt Sales Resistance a
Red-Hot Knife Through Butter.
And Much More
How to Use
"Slight-of-Eye" These Powerful Ad Design
Techniques Grab People’s Attention & Make them Read More
Why People Really Buy Your Product or
Service—It's not what you think.
Tell Newspapers to Never/Always Do these
Things to Your Ads—You could save thousands!
Put Your Copy Here and Boost Readership by10-20%—Why
doesn't everyone do this?
The Human Eye Dwells 160% Longer on 1 Part of Your Ad—Do
you know where?
This "Evil" Design Sin Depresses Your Readership
Up to 50%—Do you do it?
This Simple Ad Shape Gets Seen 2, 3, 4 Times as Often—Bet
you never thought of this!
Widely Used Typeface LOWERS Comprehension Up to
67%—Are you using it?
The Eye-Grabbing "Advertising Guillotine"—The
one image humans can't resist.
And Much More
PLUS… Over 150 Real- Life Examples of Good & Bad:
Copy
Layouts
Concepts
Offers
And MORE
TRUE OR FALSE? It's better to show a product's package than
to show it being used because it's simpler and less complicated.
ANSWER: FALSE! Showing your product
being used lends the feeling of "action" to an otherwise motionless ad.
Your job is install a "mental movie" in your prospects' heads. You want
them to imagine using your product or service. Showing a boring box
does NOT do this.
WASTING YOUR MONEY PLAYING ADVERTISING GUESSING GAMES! Find OutNOW What Works & Why!
PAYS FOR ITSELF! If you apply just a few of the DOZENS of
techniques you'll learn, your very next advertisement could easily
repay your tuition many times over. Don't Miss Out...Reserve Your Seat
NOW!
This is NOT Your Average
(Y-A-W-N!) Business Training
Boring Lecture? NO
WAY! This Training Is Guaranteed to Be Fast, Fun, and 100% Practical
It's dynamic! Fast-paced! Interactive! And features
over 150 color graphics... experiments in consumer psychology...
scores of real-life examples... packed with practical, nuts & bolts
techniques you can start using immediately. Plus, Drew
is not your ordinary trainer. No.His
dynamic, rapid-fire, high-energy style keeps you riveted to his
presentation. And the fun and relaxed atmosphere promotes maximum
learning. So dress casual and get ready to take lots of notes!
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Listen
to an Excerpt from the Best-Selling Book that Launched this Exciting
Chamber of Commerce Training
TRUE
OR FALSE? Captions under
photographs are the least read copy in any ad.
ANSWER: FALSE! Captions -- even tiny ones -- are read up to
2x as often as body copy. People will often read the captions first,
before reading a word of your ad's body copy. ALWAYS put captions under
your photos. TIP: Since readership is so high, it's smart to put
SELLING, rather than descriptive, captions under your photos.
Rave Reviews
From Chamber Members Nationwide
(Actual
participant feedback from post-seminar feedback sheets)
Chamber members love the seminar because it's fast-paced and
fascinating. They especially love the massive amount of practical
information they learn. When asked, "What
did you like the most?" they replied...
"All of it was incredibly
helpful & insightful. Amazingly, you covered it all." Debra Hesse, Colorado Easter Seal
"Interesting,
stimulating speaker. Much valuable information given. I started playing
with ad copy almost immediately & had fun with it." Donna Armistead, Superior
School of Dance
"Very entertaining. I liked
the fast pace & enthusiasm of the speaker. My mind never wandered'
stayed right with him." Melanie B. Ingram, First National Bank of Ferrum
"Lots of
information in a short amount of time." T. Wayne Cundiff, Cundiff
Lumber, Inc.
"Direct... to the point... holds your attention." Charles D. Easter, Martin Jewelry
"Great presentation! Love the energy!" Mary Etta Clemons,
Wythe-Grayson Library
"Interesting start to stop." David B. Imhof, Imhof Supply,
Inc.
"My mind
did not wander as it usually does during seminars!" Jan Lubinski Best Western
Kings Inn
"Specific information. Novel approach. Lots of information." Nancy Monday-Yates, The Unicorn
"Drew's
enthusiasm, knowledge & style. I gained a tremendous amount of knowledge. Very useful... very powerful!" Janell M. Bauer, The Resource
Center, Inc.
"The
delivery of the seminar. Very interesting and effective." Vicki Sheley, The Daily
Sentinel
"Everything said was a good idea." Andy Raggio, Park Western
Leasing
"The
enthusiasm!" Kathy Sanders, Mesa Moving
& Storage
"Drew's
enthusiasm and presentation of ideas and facts." Kay Albright, Illusions of
The Heart
"The dynamics & stagey presentation." Jo Ann Moon, Crescent
Communications
"Sheer
volume of immediately usable information." Gina McCullough, Butler
Memorial Hospital
"Fast-paced
-- applicable to what I do." Kay Weddle, The Framer's
Daughter
"Right
to the point." Chet Grochoski, Calumet
Machine
"Well
presented. Most informative." Linda Burger,
Collins-McKee Funeral Services
"Excellent
speaker, not boring." Deborah Sizer, WBOB
Radio
"High-Powered
Instructor." Hal Rudnianin
"Lively
presentation. Good use of A.V. elements. Obviously knowledgeable." Jerry D. Johnson, North
Pittsburgh Telephone Co.
"Advertising
is simple if you know what I learned today." Karla Korpela, Evert's
Motor Sales Inc.
"Thousands
of dollars worth of moneymaking ideas. Grossly under priced." Frank Yensel, Mesarvey
Russell & Co
This High-Energy
Training Is Jam-Packed with Easy, Do-It-Yourself Success Ideas You'll Start Using the Very Next Day, Including...
The #1 Most Important Thing to
Put in Any Ad. (Miss it at your own risk.)
Special Trick for Making Your Offer 10xMore Appealing than Your Competitor's (They'll hate you
for this one!)
How to Get as Many Free Testimonials as You
Want, Quickly and Easily.
How to Get Better Response by NOT Being
Creative. (It's ridiculously easy.)
Which Newspaper Sections Get the Best
Readership? (We'll shatter the myths!)
How "Extreme Specificity" Makes People
Prefer You Over the Competition
How the Powerful "Speak-Out Sheet"
Influences People to Buy.
Easy Tricks to Keep PeopleReading. (It's working on YOU right now!)
Tested Ad-Agency Rules You MUST Follow to
be Successful
How to Make People Believe What You Say.
(100% legal and ethical.)
Why Your Website Will Likely Fail
Miserably...and How to Fix It Fast!
Expert Formulas, Guides, Tips and Strategies. (Practical
and super-simple to use.)
AND MUCH MORE!
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TRUE
OR FALSE? When selling a
product for men, it's best to show men, not women.
ANSWER: TRUE! Seems counter-intuitive, doesn't it? Fact is,
men would rather see men in ads for men's products, and women, women.
Psychologists say it's because it helps us imagine ourselves using the
product and allows us to become that person momentarily. A woman
reading an ad for a fitness center, for example, sees a photo of a
lean, attractive woman working out. She identifies with this woman, and
becomes lean and attractive herself. Interesting, isn't it?
For less than the cost of 1 tiny ad in your local
paper, you'll learn professional techniques that can make your future
advertising 2, 3, 4 times more profitable. This event may not be
repeated. Register NOW to avoid disappointment.
Meet
Your Trainer Drew Eric Whitman Is a Qualified Expert with 28+ Years of Hands-On Experience
He created powerfully effective advertising for companies ranging from
small retail shops to giant multi-million dollar corporations,
including: American Automobile Association, Advertising Specialty
Institute, American Legion, Amoco, Faber-Castell, Texaco, and many
others. In addition, he worked for the direct-response division of
Weightman Advertising, the largest ad-agency in Philadelphia. He was
also Senior Direct-Response Copywriter for Union Fidelity Life
Insurance Corporation, one of the largest direct-to-the-consumer
insurance companies in the world. As Associate Copy Chief for
catalog-giant Day-Timers, his work was read by millions of customers
and prospects worldwide. Today Drew tours the country helping
businesspeople like you to attract more customers and make more sales.
Drew's Work Has Been
Used Many of the Largest and Most Successful Companies Nationwide, Including..
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6 Excellent Reasons Why YOU Should Attend
1. More effective ads mean more $$$ in your pocket
LET'S FACE IT: No matter how great your product
or service, if you can't communicate it effectively, you'll soon be out
of business. In 180 "roller-coaster" minutes, the CA$HVERTISING
Crash Course teaches your audience more about how to
create powerful ads, brochures, flyers, sales letters, e-mails and web
sites than most of your competitors will know in their entire careers… GUARANTEED.
The more people who reply, the more sales you can make. Bottom-line?
More money in your pocket. 2. It’s one of
the most important seminars you’ll ever attend
No hype. Because no matter how many seminars you
attend on topics like taxes, employees, OSHA regulations, etc., if you
don't learn how to build your business, all
these other seminars mean very little. Fact is, most business people
are disgusted with their advertising results, but they don't
know what to do about it. This seminar tells you EXACTLY what
to do... in a fun and entertaining way you’ll never forget. 3. Quickly helps
you make and save money
IT'S A FACT: Most ads fail because advertisers
continually break the rules of effective advertising. Without knowing
the causes of an ad's poor results, you’ll likely repeat the same
mistakes over and over... throwing away good money after bad.
Knowing ONCE AND FOR ALL what DOES and
does NOT work BEFORE you place your ads can
mean a significant boost in your results and bottom line. 4. It saves
you hours of time and effort
Drew knows you’re busy. You don't have the time to
read dozens of books on the topic. This training is like the "Cliff's
Notes" of advertising. It's designed especially for business people who
want to learn the most important lessons in the shortest time possible.
5. Super-high-content
presentation delivers exceptional value
The CA$HVERTISING Crash Course is extremely heavy
in practical content, which means you get more than your money’s worth.
Most participants are amazed by the sheer volume of content presented…
especially compared to typical business trainings that not only waste
time, but offer very little practical information. This one program
contains more information than you’d ever expect possible in a short
180-minute program. TIP: Bring plenty of paper and
prepare to take lot of notes.
6. No
matter what you sell, this seminar will benefit you
The CA$HVERTISING Crash Course has received
extremely positive reviews by participants in a wide variety of
industries nationwide. Chamber executives nationwide consistently rank
it among the best training events they’ve ever made available to their
members.
And it doesn’t matter what you sell or where you sell it. Truth is,
if you advertise to human beings, this seminar is directly applicable to your business and will benefit you
greatly.
In fact, Drew is so confident that you’ll agree, that he
guarantees your complete satisfaction in writing:
If You Attend Only ONE Business Seminar This Year, This is the One You DON'T Want to Miss
FACT: Thousands of business owners nationwide have given this seminar rave reviews for content and style.
Many have said it’s the finest business training they’ve ever attended.
That’s why if you attend just one business seminar
this entire year, this is the one you don’t want to miss. For
less than the cost of a small ad in your local paper, you’ll learn
advertising techniques that will help you make more money for years to
come.
And since you’re covered by my 100% money-back guarantee, you’ve got
nothing to lose!
Click the registration button below and reserve your
seat today. Since space is strictly limited, do it NOW before the last seat is sold. (Possibly to your competitor.)
See you at the seminar!
Success!
Drew Eric Whitman Direct Response Surgeon™
P.S. IT’S A FACT: Most business trainings are
ho-hum affairs featuring well-meaning, but lifeless speakers droning on
in monotone voices, frozen stiff behind their lecterns.
Many of these events leave you wondering, “Why did I pay
for that?” Believe me, I know… I’ve attended many of them
myself!
The CA$HVERTISING Crash Course is completely
different.
It’s fast-paced… dynamic… high-energy… high-content… 100% practical…
and entirely focused on boosting your bottom line.
I arm you to the teeth with real-world tips,
tricks, techniques and strategies that you can start using the very
same day to attract more customers and sell more of your products and
services. (The same methods a high-priced ad-agency or consultant would
charge you thousands of dollars for.)
As a member of your the local Chamber of Commerce, you have my word on it. In fact, I stake my national
reputation on all the claims I’ve made on this webpage. Bottom-line? You’ll love it... guaranteed.
Click below and register today!
*Tax Deduction: The expense of continuing
education, when taken to maintain and improve professional skills, is
tax deductible. Nice, huh? Consult your tax advisor
for details.
IMPORTANT: This seminar moves quickly and delivers a
tremendous amount of information in just 3 hours. You are urged to
bring a new pen and plenty of paper. Come open-minded and
ready to learn!
Debra Hesse, Colorado Easter Seal